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Catholic Charities Employee DEI Video

Experienced Communications Leader/Journalist/Professor

As an experienced communicator, I’m passionate about being part of a high-performing communications team and about connecting people to a purpose. As part of that team, I can successfully research, write, and manage strategic communications, including speeches, major presentations, and other written communications. I engage well with leadership teams and other stakeholders to communicate the organization’s vision, mission, culture, strategy, and key priorities.

I am a storyteller and journalist who thrives on finding new and compelling ways to curate and scale vision and key strategic messages across growing, distributed, and diverse platforms. Using my proficiency in verbal, written and multi-media communications, I can ensure message relevance and resonance across a variety of internal and external channels.

I can successfully collaborate closely with university faculty, staff, students, alumni, and employees to develop communication frameworks and manage and measure program adoption across the enterprise.

Via communications through speech writing, marketing, and strategic planning and outreach, I excel in writing goal-oriented content to engage, nurture, and convince stakeholders across their journey and plan methods to inform and educate the public on our programs, resources, activities, services, and successes.

My background is an asset for strong communications. I am a former primary 6&11 evening news anchor at WITN TV in Greenville, NC. I have 20+ years of experience in the communications field on-air, as a media & communications public relations director, and as a professor of higher education. The Director of Executive Communications is a tremendous opportunity that aligns with my personal and career goals of writing, sharing, and building on the mission of establishing processes around speech content creation, while working with teams on websites, ads, emails, publications, industry blogs, social groups, google suite, zoom, and syndication channels. I am a proven leader in mentoring growth, sustainability, shared communication, public relations, and strategic planning.

My unique skills and daily high-impact TV news background strengthen my ability to handle all internal and external speaking engagement logistics and provide in-person executive staffing events at a community, state, national, or global level.

Examples of Media Projects

Sharon Johnson - Bio - Multiple Written News Stories Below

Sharon Johnson is the 6&11 evening anchor at WITN TV in Greenville, North Carolina. She anchors the evening newscast with co-anchor Dave Jordan and writes special news reports for station newscasts.

Prior to relocating to North Carolina, Sharon lived and worked in television, county government, and academia in Greenville, South Carolina. Ms. Johnson was the Director of Community Relations with Pickens County Government and a university professor with expertise in Mass Communication, Leadership

Sharon Johnson interviewed – Cancer Survivors Park

Sharon Johnson// A television anchor//reporter//storyteller//telling the hardest story she has ever had to tell – her own

Not every cancer journey follows the same path. Not every loss happens in the same way. And grief can carry you on a thousand different currents as your story unfolds.

Sharon Johnson is a well-known TV anchor and reporter in the Carolinas. In her many years anchoring local news stations, she has been an accomplished storyteller for many kinds of stories; exciting, mysteriou

“From Ruin to Refuge - Debbie’s Journey of Faith and Renewal with Catholic Charities”

From the rotted wood to the mold and a leaking roof, Debbie McClain’s home shows the force of nature and the facts of poverty. She said water damage to the wood caused the flooring to collapse, sending her through the floor and rushed to the hospital.
McClain said, “I would pray about it, and pray about it, Like Lord I need some help, I don’t know what to do. I tried to ask for help from different people. And it was no kind of help. It’s like I was reaching out and begging. But it was like I wasn’t being heard. So, I just prayed to the Lord… just to LET SOMEBODY HEAR ME!” And touch somebody to hear me so that I won’t have to live the way I’m living.”
Debbie McClain said she has survived more hurricanes than she’d like to remember and said the wounds of poverty may never go away. “Living in poverty like we do. Some people don’t know how rough it is to be able to get the things you need.”
Her needs include safe and healthy housing. Her 30-year-old mobile home has been battered by time and storms, with the most damage coming from Hurricane Florence in 2018.
But the winds of change began this year with the January groundbreaking of Debbie’s new tiny house.
Catholic Charities Cape Fear Regional Construction Manager Brian King said her mobile home was “basically falling down around her.”
“This home has been impacted by several hurricanes and the storms in between that. With extensive floor repair needing to be done, roof repair, and wall repair. You weigh out the battle of what repair cost is versus replacement costs.,” said King.
McClain said she tried to get help to repair the mobile home but was rejected time after time. She said she wanted to give up.
“I did give up a couple of times, I was like I don’t know what else to do, I’m just done. And I was sitting in this house, this broke down house and a bird kept tapping on my window, tapping on my window. I was just sitting there like, is this real? And it was. I felt like it was a message to me from the Heavenly Father, letting me know it’s going to be ok. And not long after that, they got up with me and everything went from there.”
Everything went from there – from a place of ruin to refuge. Catholic Charities of the Diocese of Raleigh’s Cape Fear Regional staff took on Debbie’s situation. The team determined it was more cost effective to build a tiny home from the ground up rather than repair the decades old trailer.
Catholic Charities’ construction manager said, “this will be our first tiny home project. To be able to move into something that’s a lot healthier and a lot safer, is one of the most amazing things.”
The CEO of Catholic Charities of the Diocese of Raleigh said she hopes the family now feels supported by the community. “People who experience disasters or people who experience homelessness can often get caught up in cycles where they, for years, must deal with the consequences of the storm or lack of affordable housing or whatever it is. I feel like us being around to stick through that with them is what we should be doing as an organization,” said CEO Lisa Perkins.
Debbie’s journey to safe and healthy housing is a community collaboration with volunteers like the team from AmeriCorps’ National Civilian Community Corps (N-Triple-C). Catholic Charities Director of Disaster Services and communications Daniel Altenau said the tiny home build is a new beginning for the family and a new opportunity for Catholic Charities to impact the community.
“In 5 to 6 months from now there’s going to be a home for a family that’s been waiting 5 years to have a safe and stable home. It’s just special to know that we’re part of that family’s journey, said Altenau.
Private donors and Legal Aid are among the partners making Debbie’s tiny home possible. Cape Fear Regional Disaster Specialist Vickie Sasser said, “the single wide mobile home was in her father’s name, so we had to collaborate with legal aid to get a deed actually executed into the resident’s name.”
The Cape Fear Healthy Opportunities Pilot (HOP) also partnered with Catholic Charities for the tiny home build. HOP is the nation’s first program to evaluate the impact of providing non-medical interventions related to food, housing, transportation, and safety.
Emilie Hart, Cape Fear’s Regional Director, explained the impact. “When you’re together and in a safe place, everything in your life changes, your health, your mental health, all those things. I’m just glad to be a part of this journey.”
From ruin to refuge - Debbie’s journey of faith and renewal with Catholic Charities. “For them to help me, means more to me than anything in the world,” McClain said.

Sharon Johnson Interviews quarantined co-anchor

WITN’s Dave Jordan is a familiar face on the 5:30, 6:00, and 11:00 p.m. evening newscasts on WITN. But recently, Jordan has been working behind the scenes at his home in Washington, NC due to concerns over coronavirus exposure.

Dave Jordan is one of the thousands of people in this country who is either in self-quarantine or self-monitoring after coming in contact with a person who has been tested or suspected of having coronavirus (COVID-19).

The news anchor learned of the possibility of expos